RTBChina
旧闻回顾: 谷歌并购DSP InviteMedia, 布局展示广告领域
DSP(demand-side platforms，广告需求方平台)近来非常热门，领域内的投资及收购事件不断，谷歌公司也在其中。媒体证实谷歌在2010年6月以约7000万美元收购了DSP领域 内的Invite Media公司，此举表明谷歌正...
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RTBChina.com![[BCG合伙人解析广告行业数据生态体系] Boston Consulting Group’s Busby Reviews The Data Stack-RTBChina](https://www.rtbchina.com/wp-content/uploads/2011/07/bcgclearlogo.jpg)
[BCG合伙人解析广告行业数据生态体系] Boston Consulting Group’s Busby Reviews The Data Stack
BCG合伙人深入浅出解析广告行业数据生态体系有关话题。(转载自Adexchanger.com) Ed Busby is Partner at Boston Consulting Group. He is finishing up a stu...
![[Simpli.fi公司DSP服务进军中国和亚太地区] Simpli.fi Expands Search-Enabled Demand Side Platform to Asia-RTBChina](https://www.rtbchina.com/wp-content/uploads/2011/07/simpli.fi_.logo_1.png){kind=logo}
[Simpli.fi公司DSP服务进军中国和亚太地区] Simpli.fi Expands Search-Enabled Demand Side Platform to Asia
以下是其官方博客的内容： Demand Side Platform Launching Real Time Bidding Capabilities in China, India, S.E. Asia & Australia Ma...
[澳洲Brandscreen公司开始在包括中国在内的在全亚太地区提供DSP服务］Brandscreen Rolls Out DSP Offering Across The APAC Region
以下是ExchangeWire对Brandscreen CEO Julian Tol的访谈： Julian Tol is the Co-founder & CEO at BRANDSCREEN. Here he discusses ...
![［谷歌可能近期发布广告定向数据服务DDP] Google's](https://www.rtbchina.com/wp-content/uploads/2011/07/google-ddp.jpg)
［谷歌可能近期发布广告定向数据服务DDP] Google's "DDP" Ad Targeting Service on the Way
据美国知名市场营销杂志《广告时代》报道，谷歌已经制定了自家数据交换计划，该计划旨在创建一个针对显示广告的动态流动市场。(*RTBChina推测：DDP 可能是 DoubleClick Data Platform之缩写） 据悉该计划在谷歌内部...
旧闻回顾: 2008年谷歌创始人之间关于“数据交易平台”的分歧 (DDP之前传)
谷歌机密文件曝光:创始人因目标不同激烈争吵 腾讯科技讯（无忌）2010年8月12日消息，据国外媒体报道，《华尔街日报》日前披露了一份谷歌长达7页的保密文件《愿景声明》（vision statement）。这份机密文件显示，谷歌曾深入讨论了一...
![[RTB究竟能够为营销商带来些什么?] What Can RTB Really Do For Marketers?-RTBChina](https://www.rtbchina.com/wp-content/uploads/2011/05/RTBLogo_wp-a11.gif)
[RTB究竟能够为营销商带来些什么?] What Can RTB Really Do For Marketers?
转载自 NewMediaAge Real-time bidding is being presented to advertisers as the latest must-have buying strategy. However, th...
![[谷歌宣布进入品牌固定库存展示广告业务领域]Google Responds On New Google Display Network Reserve Strategy-RTBChina](https://www.rtbchina.com/wp-content/uploads/2011/04/google-display-network1.jpg)
[谷歌宣布进入品牌固定库存展示广告业务领域]Google Responds On New Google Display Network Reserve Strategy
原文来自：AdExchanger Google SVP of ads Susan Wojcicki announced the launch in Q1 of Google Display Network Reserve on last T...
![[群邑首席运营官Montgomery评论谷歌进军品牌广告市场]GroupM COO Montgomery Sees Google Targeting Brand Advertising]-RTBChina](https://www.rtbchina.com/wp-content/uploads/2011/04/reaction-groupm1.jpg)
[群邑首席运营官Montgomery评论谷歌进军品牌广告市场]GroupM COO Montgomery Sees Google Targeting Brand Advertising]
原文来自：AdExchanger AdExchanger.com asked ad industry executives: “What’s your take on Google announcing...
![[谷歌DoubleClick Search v3在未来将实现搜索广告和展示广告管理平台的完美融合] Google: Life as a search professional is about to get much easier-RTBChina](https://www.rtbchina.com/wp-content/uploads/2011/04/DS-Screenshot-final2.png)
[谷歌DoubleClick Search v3在未来将实现搜索广告和展示广告管理平台的完美融合] Google: Life as a search professional is about to get much easier
以下是引自谷歌官方博客的资讯: Tuesday, March 22, 2011 DoubleClick Search began in 2006, a tool for larger agencies and advertisers run...
