RTBChina
被谷歌收购的DSP公司InviteMedia创立发展初期之非官方历史
注：光环背后的故事，未考证，仅供参考。 In January 2007 – Nat Turner and Zach Weinberg met in their freshman year and started a compan...
RTBChina.com
网络广告的过去、现在和未来 | An introduction to Online Advertising, and why you should care
An introduction to Online Advertising, and why you should care （英文原文） 感谢 Sarah Long 翻译 1994年，Wired（即后来的HotWired）宣布发明了Ba...
DSP、Ad Exchange和RTB的到来给网络媒体购买带来的最大的问题是什么？｜What are some of the big issues arising from the arrival of Demand Side Platforms, Ad Exchanges, and Real Time Bidding in online media buying?
[网友专家回答如下］ Michael Stephanblome 7 votes by Sachin Bhatevara, Jordan Rohan, Tomislav Savov, (more) Big issues I have come...
adSage与TRAFFIQ 、Innity展开合作 拓展国际市场
［编者注：adSage产品线有可能逐步涵盖SEM，Social Ads, SSP, DSP诸多领域。］ 9月1日消息，中国领先的数字营销专家艾德思奇（adSage）公司今日宣布，分别与来自美国的网络广告商TRAFFIQ公司和马来西亚的Inn...
提问: 在如今实时竞价(RTB)和需求方平台(DSP)兴起的时代，传统意义上的"广告网络"还有前途么？｜Do ad networks have a meaningful future in an age of real time bidding and demand side platforms?
网友专家的回答： Rob Leathern, CEO of optim.al for Facebook ads 2 votes by James Hritz and Charles Myslinsky Given that Google&#...
提问: 当在多个广告交易平台和广告网络进行实时竞价(RTB)时，如何避免竞价冲突？｜How are bidding conflicts avoided in a real-time bidding (RTB) environment with multiple ad exchanges and networks?
完整的问题和提问的背景是这样的： How are bidding conflicts avoided in a real-time bidding (RTB) environment with multiple ad exchanges a...
MediaV参加“渡虎谷CPS效果营销大赛”
以下是援引自MediaV市场部的消息： 据悉，领先的数字广告及增值服务提供商MediaV即将推出旗下全新智能精准效果营销平台—聚效广告平台，于10月10日正式启动接受报名。（http://ju.mediav.com/duhugu ）Medi...
MediaV推出智能精准效果营销平台—"聚效广告平台"
引用自MediaV官方网站的介绍： 聚合 洞察 高效 回报 在过去的两年多时间里，MediaV卓越的管理和技术团队及其所运营的高用户覆盖率的高效营销平台，已经赢得了大量知名广告主和媒体的高度信赖，业务获得了突飞猛进的发展。并获得了知名国际资...
提问: 是否有DSP平台能够让广告主同时向多个广告交易平台发起竞价？｜Is there a DSP platform that allows advertisers to make Real Time Bids across all Ad Exchanges?
网友回答： Jayne Pimentel, Senior Media Planner 5 votes by Sarah Joy Murray, John Ramey, Amanda Lim, (more) There are a numb...
提问: RTB究竟是否对发布商（网站）有利？如果有，那具体是啥？｜Does RTB benefit the publisher in any way? If so, how?
网友回答： Mark McEachran, RTB Product Manager @ the Rubicon Project August 12, 2011 Real-Time Bidding brings a new channel o...
