RTBChina
旧闻回顾: 2008年谷歌创始人之间关于“数据交易平台”的分歧 (DDP之前传)
谷歌机密文件曝光:创始人因目标不同激烈争吵 腾讯科技讯（无忌）2010年8月12日消息，据国外媒体报道，《华尔街日报》日前披露了一份谷歌长达7页的保密文件《愿景声明》（vision statement）。这份机密文件显示，谷歌曾深入讨论了一...
RTBChina.com![[RTB技术介绍 第一节：RTB究竟是啥?] RTB Part I: What is it?-RTBChina](https://www.rtbchina.com/wp-content/uploads/2011/05/picture-2.png)
[RTB技术介绍 第一节：RTB究竟是啥?] RTB Part I: What is it?
摘自 MikeonAds If you’ve been following popular blogs & trade magazines you’ve probably heard the phrase “Real Time Bi...
![[RTB究竟能够为营销商带来些什么?] What Can RTB Really Do For Marketers?-RTBChina](https://www.rtbchina.com/wp-content/uploads/2011/05/RTBLogo_wp-a11.gif)
[RTB究竟能够为营销商带来些什么?] What Can RTB Really Do For Marketers?
转载自 NewMediaAge Real-time bidding is being presented to advertisers as the latest must-have buying strategy. However, th...
![[谷歌宣布进入品牌固定库存展示广告业务领域]Google Responds On New Google Display Network Reserve Strategy-RTBChina](https://www.rtbchina.com/wp-content/uploads/2011/04/google-display-network1.jpg)
[谷歌宣布进入品牌固定库存展示广告业务领域]Google Responds On New Google Display Network Reserve Strategy
原文来自：AdExchanger Google SVP of ads Susan Wojcicki announced the launch in Q1 of Google Display Network Reserve on last T...
![[群邑首席运营官Montgomery评论谷歌进军品牌广告市场]GroupM COO Montgomery Sees Google Targeting Brand Advertising]-RTBChina](https://www.rtbchina.com/wp-content/uploads/2011/04/reaction-groupm1.jpg)
[群邑首席运营官Montgomery评论谷歌进军品牌广告市场]GroupM COO Montgomery Sees Google Targeting Brand Advertising]
原文来自：AdExchanger AdExchanger.com asked ad industry executives: “What’s your take on Google announcing...
![[谷歌DoubleClick Search v3在未来将实现搜索广告和展示广告管理平台的完美融合] Google: Life as a search professional is about to get much easier-RTBChina](https://www.rtbchina.com/wp-content/uploads/2011/04/DS-Screenshot-final2.png)
[谷歌DoubleClick Search v3在未来将实现搜索广告和展示广告管理平台的完美融合] Google: Life as a search professional is about to get much easier
以下是引自谷歌官方博客的资讯: Tuesday, March 22, 2011 DoubleClick Search began in 2006, a tool for larger agencies and advertisers run...
![[WPP 首席执行官 Sorrell认为 IBM和Accenture正在成为广告技术领域的竞争者] WPP CEO Sorrell Says IBM And Accenture Are At The Gates-RTBChina](https://www.rtbchina.com/wp-content/uploads/2011/04/sir-martin-arf.jpg)
[WPP 首席执行官 Sorrell认为 IBM和Accenture正在成为广告技术领域的竞争者] WPP CEO Sorrell Says IBM And Accenture Are At The Gates
原文引自: http://www.adexchanger.com/agencies/sorrell-rethink-2011/ 以下是来自re:Think会议的观点: Tuesday night’s keynote addres...
![[微软广告中心宣布广告交易平台开始运行]The Microsoft Advertising Exchange is Open for Business-RTBChina](https://www.rtbchina.com/wp-content/uploads/2011/03/adCenter-logo.jpeg){kind=logo}
[微软广告中心宣布广告交易平台开始运行]The Microsoft Advertising Exchange is Open for Business
以下是转载自微软官方的博客: The Microsoft Advertising Exchange is Open for Business Today, I’m pleased to announce that the Microsoft...
