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谷歌白皮书介绍Real-Time-Bidding以及通过Google进行RTB媒体购买的三种方式

White paper: The Arrival of Real-Time Bidding and What it Means for Media Buyers [下载链接]

概要:你可以用以下三种方式通过谷歌进行基于实时竞价和受众数据的媒体购买:

– Google Display Network (Adwords)

– DoubleClick Ad Exchange (Adx)

– Invite Media (Google收购的公司)

[pdf] http://www.rtbchina.com/wp-content/uploads/2012/03/Google-White-Paper-The-Arrival-of-Real-Time-Bidding-July-2011.pdf width=”100%” [/pdf]

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